Creating the Member Experience
The decision to remain a member comes down to more than the quality of the product or program purchased – it is about the experience that surrounds the interaction. The value opportunities you create for your member should be expressed not as a list on a brochure, but as targeted solutions that can help them wherever they may be in their career. This session will challenge you to think about new approaches to create an experience that will deepen the connection with (and increase the retention rate of) your members.
Lowell Aplebaum, CAE is the CEO and Strategy Catalyst of Vista Cova – a company that partners with organizations on strategic visioning and planning, creating stronger stakeholder connections, and reimagining value and engagement. Lowell frequently provides dynamic sessions to organizations – getting members and volunteers involved through experiential learning approaches. He currently serves as the Chair-Elect for the overseeing commission for the Certified Association Executive certification, and Chaired ASAE’s Task Force on CEO Pathways. He is the creator of a master-level learning series called Through the CEO Lens and Association Charrette – a co-creation retreat experience. His work on global efforts for associations has included experience across five continents, hundreds of volunteer groups, and all 50 states in the U.S.
Thank you to Alan Holland and Principal Securities for sponsoring this event!
Location and Parking Information:
The office building location for the HSAE meeting is 1900 West Loop South, 3rd floor conference room Houston, TX 77027. We are the office building next to the Yia Yia Mary’s Greek Restaurant at 610 and San Felipe.
Parking: There is paid parking in the building (about $5 for lunch time) and free parking at the St. Phillips Presbyterian Church outdoor lot next door where a lot of people park to go to Yia Yia Mary’s.
Houston Society of Association Executives 10401 Westoffice Drive Houston, Texas 77042 713.839.0808